( Marketing )

Program brief:

In this program, students will be taught the required business, marketing and advertising skills and knowledge to represent their organization in the most professional way.

Also, the program will prepare the students for real-life industrial competition and teach them how to analyze the business environment, locate opportunities and take advantage of them.

. This program is suitable for students who want to advance their career in the Marketing field.

The program duration is 2 years. Students will study selected modules specialized in Marketing. They will finish each module within a period of 4 weeks. Once they graduate, students will be awarded an MBA in Marketing and in addition a level 7 UK diploma issued by ATHE.

Program Details:


2 years

Study Mode:

Blended learning

Learning centers





Thawil Campus, Zurich – Switzerland

Entry Requirements:


Bachelor or equivalent

IELTS 6.0 or equivalent

Medium of Teaching:

English or alternative languages provided by SSBH’s local learning centers

Exit Requirements:

Pass all courses and final thesis

Why this program?

  • Master degree from IBAS Switzerland.
  • Level 7 UK Diploma (Conditions apply)
  • Students will get the best of British and Swiss experience in Marketing.
  • Lecturers with excellent experience in the field of Marketing.
  • The program combines theoretical knowledge with practical experience.
  • Students have the choice to obtain a British Bachelor Degree.
  • Students will experience real life cases during their internship.

Career Opportunities

There are ample career opportunities in today’s world for graduates who are specialized in Marketing:

  • Marketing Manager
  • Branding
  • Sales Manager
  • Public Relation officer
  • Advertising Specialist
  • Digital Marketing

And many more…

Program Structures

Students will study selected modules specialized in Marketing as follows:

  • Total Class hours per program is 60 – 120 ECTS.
  • Each module equals to 6 ECTS.
  • Research project/On the job training is equal to 12 ECTS and 360 learning hours.

Notice: Modules can be conducted in either year one or two depending on the IBAS course plan. Lecture plan is example

First Year Modules

Second Year Modules

Strategic Planning

Strategic Marketing

Organizational Behaviour

International Marketing

Personal Development for Leadership & Strategic Management

Corporate Communication Strategies

Research for Strategic Development

Internship / Project Paper

Finance for Strategic Management




Note: Left is examples of courses only. SSBH will have the right to adjust courses and add or delete courses at any time to match our partners requirements.